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Oceania Cruises announced a new brand value promise that features an updated selection of always included amenities for all guests across the globe.
The new Your World Included value statement reinforces the cruise line’s overarching brand promise Your World, Your Way.
Under this, all guests will now receive included shipboard gratuities for stateroom attendants, butlers, and dining waitstaff automatically in their cruise fare. Previously, gratuities were included selectively as travel partner or loyalty club amenities, or offered only to guests from certain regions of the world.
Oceania president Frank A Del Rio said of the new value promise: “Oceania Cruises’ promise to show our guests Your World. Your Way has been at the heart of our business since we launched more than 20 years ago. The change has come following feedback from guests, highlighting that they would prefer that we include amenities valued by all versus amenities valued by some. It also gives us a clearly defined position in the cruise sector as the leading ultra-premium line of choice, offering outsized value to our guests.”
The updated inclusions will be offered from 1 October for all new reservations on sailings departing on or after 1 January 2025. Based on a 10-day cruise, guests will receive always included amenities valued at more than $1,800 per stateroom when compared to premium cruise lines. This figure is based on average charges made for gratuities, WiFi, non-alcoholic beverage packages, and speciality dining reservations.
Those sailing aboard Oceania Cruises may also personalise their vacation experience with extras such as air transportation and transfers, shore excursions, or a beverage package, to be added according to preference.
It should be noted, however, that Oceania’s simply MORE value offering will no longer be offered after 30th September. While guests enjoyed the simply MORE inclusions, they would rather have global guest inclusions focused on the things that matter the most. Based on guest feedback, this would be gratuities available to all guests.
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