Thailand’s Business+ magazine and Thammasat University’s Business Administration Faculty hailed Centara Hotels & Resorts CEO Thirayuth Chirathivat as the country’s top chief executive in the tourism and hospitality category of its Thailand Top CEO of the Year 2024 awards.

The award recognises Thirayuth’s strategic vision and exceptional leadership qualities which have spearheaded great success for Centara over the course of the past year.

Likewise, Thirayuth has also led the Centara team in its successful sustainability initiatives. Within this year alone, twelve Centara properties achieved Global Sustainable Tourism Council (GSTC) certification thanks to the integration of various environmental protection solutions in their daily operations.

Honoured and grateful

On receiving the accolade, Thirayuth remarked that he was deeply honoured to have been named to the title. He also pointed out that Centara is built on family values which he and his team continue to uphold throughout their organisation.

Thirayuth also expressed his gratitude to his team, saying: “I would like to thank [everyone] for their outstanding performance and dedication to creating exceptional guest experiences, which enabled us to achieve so many prestigious accolades and awards in the last twelve months.”